The membership vertical within Yi works on twin objectives of onboarding members and engaging with them once they have joined the chapter.
Apart from organising regular member meets , the vertical also looks at championing and coordinating special interest groups within our chapter. This year the vertical has taken on 2 specific initiatives ;
MILAAP – this is a session where both senior and new members share their life story. This has allowed members to know one other beyond their CV’s and understand their persona better.
DOSTANA – this is a buddy system that has been initaited towards onboarding new members, wherein they would be paired with a senior member to make assimilation into the chapter easy.
Aditya was named as one of the top 10 India Africa Young Visionaries Fellows in India for2014 as part of the INDIAFRICA Young Visionaries Fellowhip.Aditya is the Director of digital media at Raintree Media, a media company started in2004, with multiple strengths in publishing, films, Content & Brand Advisory,Publishing: Raintree Media publishes a wide genre of books in tourism, fiction, branding and lifestyle segments; it also publishes “Best Of” series of international coffee tablebooks in India and Sri Lanka in association with Global Village Partnerships of SouthAfrica. It also offers end-to-end custom publishing/ on-demand publishing .In the digital & social media space it offers social media marketing, augmented realityand branding & creative services.
Aditya is the founder of South Fire a subsidiary of Raintree Media which focuses onLifestyle, Entertainment & Sports.South Fire has umbrella brands such as South Fire Cycling & South Fire Life.South Fire Life (SFLife) consists of an Online Magazine, events& branding for the youthful. South Fire Cycling organises activities such as Weekend & Night CyclingSporting Events (Cyclothon and Triatholon) Adventure & Travel Bespoke Tours including Corporate Outings (Yi Cycling, )Under the Raintree: This is a platform to promote the Arts with performances andi interactive sessions theatre, literature, cinema, music and fine arts. His interests lie in outdoor activities, music and meeting new people.
Laeeq comes with extensive experience in the areas of Branding, Advertising, Marketing & Communications. He co-founded Origami Creative & Bloombox Brand Engineers 17 years back and the group has grown to be a family of more than 100 members now with multiple interests in the areas of business brand consulting, marketing & advertising, technology, food & beverage and hospitality. He has played an active role in many a brand story roll out in India and Middle East markets. Averse with multicultural, multilingual audiences, he loves connecting with new people and digging deeper for insights.
A post graduate in marketing & advertising; Laeeq is a first generation entrepreneur, keen listener, man of details and is on a constant pursuit to raise the bar. He also has interests & investments into other food business like Flying Squirrel Artisan Coffee & Brown Apron Online Fresh Cut Speciality Meats and is constantly in the look out to bag good innovative ideas.
When Laeeq is not busy advising clients, he could be caught watching a football match with friends or exploring a new food & beverage joint in the city. A hardcore speed & sports enthusiast, Laeeq is always on the run and loves exploring the unseen. He has travelled across India by road and wants to do a repeat act soon. Laeeq is married to Shabana, a Post Graduate in Human Resource, and have 2 kids, Ahil & Hanaa.